Before jumping into social media and how and why highly effective marketing is vital to a business and branding, I thought it necessary to differentiate the “Tournament Angler” from the guy who is fishing tournaments. The tournament angler is a business professional who is using his passion to build a legitimate business. They have long-term goals and builds relationships with other experts in business. Winning tournaments gives better brand exposure and popularity, but the experience has greater reward. Because of the passion put into the business, greater focus on building the right relationships and marketing sponsors products or services is what keeps them in the business of what they are so passionate about. It is vital to these professionals to be proficient in social media and public relations.
Social media can make and break a brand, company, and individual. Many professional tournament anglers understand the necessity to be an active, positive influence in social media. For the sponsor, this can build brand recognition and market exposure quickly and effectively as well. This age brings on a society of instant gratification and a hunger to be included.
Social media is here to stay and literally everyone uses or is exposed to social media in some form. Facebook, the social networking giant, has 1.23 billion monthly active users. More than 100 million people use Instagram every month. Add LinkedIn, Google+, YouTube, and others and the market are unthinkably huge. There are countless ways to approach marketing and sales on social media. The negotiated contract between the angler and the sponsor dictates the frequency and reporting methods of their social media presence.
Having a tournament angler promote your brand, they project a positive light for the business. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) An interesting fact is 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch) With interest and connections to a professional athlete, the brand will meet a broader market. Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Source: Simply Measured) Companies need to go beyond their own channels in order to gain valuable insights and manage brand health.
Tournament anglers use a diversity of medium, not just Facebook, to reach the masses and younger audiences and more tech-savvy consumers. 90% of Instagram users are younger than 35 (Source: ScienceDaily) Instagram has become the social media network for targeting millennials. In 2015 YouTube posted the figure of 40 billion all-time views for branded content. (Source: ReelSEO) That means video marketing has gone from nice-to-have to must-have, one that will set the pace for the foreseeable future. More than half of YouTube views come from mobile devices and the average mobile viewing session lasts more than 40 minutes. (Source: YouTube) As mobile captures consumers’ full attention, at home or on the go, brands now have the opportunity to reach people anywhere. Live feeds with the right strategy give the angler an advantage of constant conversation with mobile and home users to continually market sponsor’s brand.
Highly effective visual marketing is also vital to a business and branding. Marketing and advertising are overhead and it pays to identify effective strategies that will cost the least and give you the biggest return on your investment. That’s where tow vehicle and boat wraps come into play. Transforming these vehicles to billboards on wheels.
What other advertising strategies can capture between 30,000 to 70,000 impressions per day? These figures from studies done by the Traffic Audit Bureau of Media Measurement are bolstered by the results of a survey conducted by the American Trucking Association (ATA), which indicate 90-plus percent of respondents notice images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.
If that’s not proof enough of vehicle wrap advertising effectiveness, consider the fact that 96 percent of people answering questions from the Outdoor Advertising Association of America (OAAA) say vehicle wraps pack a bigger punch than more traditional marketing tools.
Obviously, you want to wring the most value out of every advertising dollar you spend, so let’s do the math. Your average printed vehicle wrap costs from $2,800 to $4,500, and one wrapped vehicle snags up to 70,000 impressions per day. The Outdoor Advertising Association figures that put your cost per thousand impressions (CPM) at seventy-seven cents.
One traditional billboard will cost you up to $2.18 per thousand impressions. A single four-color newspaper advertisement can run $9.35 CPM, a television advertisement up to $17.78 CPM. You don’t need a degree in advanced mathematics to see where the value lies.
As mobile billboards, the tournament anglers vehicles can and will be seen everywhere, and, as stated above, people will notice and remember your company, your brand. As a matter of fact, vehicle wraps are fifteen times better at increasing brand recognition than other forms of outdoor advertising. Fifteen times! Furthermore, based on recent studies, people’s impression of your brand will be overwhelmingly positive.
Make it easy for people to connect by including a QR code on the tournament anglers vehicles wrap. If they pass by while parked, they can simply scan the code and land on your website!
If you have decided to be a tournament angler and are serious about it, create a business plan and build a business of influence. If you are in a business that could use extreme exposure, increased sales and customer traffic as well as high visibility, title sponsor an angler who is dedicated to your success.